Tuesday, October 12, 2010

NGO launches "TIP" campaign to promote politeness and thankfulness

October 11, 2010 | via Haveeru Online

A local NGO Sunday inaugurated “TIP” campaign aimed at propagating politeness and thankfulness among Maldivians.

In a ceremony held at MNBC One studio Sunday evening, one of the founders, renowned businessman Mohamed Kaleem launched the campaign.

Kaleem said “TIP,” short for “Thank-I-Please” campaign aims to promote saying “thank you” in return of good deeds and “please” while asking for a favour. Everyone has the right to use polite words, he added.

Though the characteristics are not new among Maldivians, Kaleem hoped that the campaign would make the custom widespread among Maldivians and make “TIP” a household name in the Maldives.

Mohamed Mistho, who joined Kaleem to found NGO One Plus which began the campaign, said the one-year campaign focused on public places like schools, hospitals, banks and supermarkets would use specific slogans every month.

The campaign will be carried out in two groups; TIP Connectors aimed at the public and TIP Champions at companies and organisations, Mistho added.

“The TIP Connectors will be carried out in groups of five. Everyone will monitor the use of TIP among five friends and five friends of those friends. In the same way, TIP Champions will monitor the use of TIP in the company,” he said.

A person from each island is needed to run the campaign in the islands, Kaleem added.

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